Marketing and promoting are just about as old as capitalism itself. In the past, there were people in the market squares shouting loudly to promote their wares or plastered posters on walls to talk about new products. Now the scape has changed and has landed on the internet, as customers now have internet-ready devices to pull down information. It is becoming pretty clear for the 21st-century modern business to dedicate a portion of a marketing budget to digital efforts. After all, it is necessary to go to the customers' domain. To ignore the online landscape is to get cut off from the potential global audience. We're going to look at the digital marketing efforts, and show how you should be thinking about allocating your budget and making sure it is effective for your resources and digital plan.