Christopher, you are the unwitting victim of a grammatical error. The person who made the sign forgot the all-important comma (and he or she should be fired for same). The sign was meant to say: "End motorist, aid call boxes." In plain English: "If you are the end motorist, please give aid to the call boxes." Obviously, this assumes that someone has been designated as the "end motorist." Maybe this is the human equivalent of being the state flower. In spite of this misunderstanding, I applaud your publication of this sign.