It probably seemed a good idea when he punted it to television chiefs. But faced with a cross, a set of 4in nails and a man with a hammer, and surrounded by bleeding self-flagellants, Scottish DJ, presenter and tabloid columnist, Dominik Diamond's plans to be crucified during one of Easter's most brutal religious ceremonies literally ended in tears.

Diamond, 37, knelt and prayed before dissolving into tears, then was hastily driven away by ambulance to jeers from spectators.