Posted this on Kia Motors of America FB page with the KiaKey hashtag.
KiaKey have hidden 'activities that earn extra points/miles/awards.
KMA posted a shot of a human eye with the K900 (Kia's Luxury car) So using that as a clue submitted this hoping that this will be one of those hidden challenges.
YUP!!!
Disclaimer: The Soul was pasted in so it looks like I am coming out of the sunroof.