Perched 150-feet above Salt Creek Beach, The Ritz-Carlton, Laguna Niguel is a bluff top oceanfront featuring panoramic views of the Pacific Ocean.

The company grew to become the hospitality leader in the US under the leadership of President and COO Horst Schulze. Schulze instituted a company-wide concentration on both the personal and the data-driven sides of service: He coined the company's well-known customer/employee-centered credo, "We are Ladies and Gentlemen Serving Ladies and Gentlemen" and the set of specific service standards on which Ritz-Carlton employees base service through the present day. Under his leadership the hotels earned an unprecedented two Malcolm Baldrige National Quality Awards and grew from four to forty U.S. locations

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