TUI Cruises is a Germany-based, Joint venture cruise line of the German Tourist firm, TUI AG and the Norwegian-American cruise line operator, Royal Caribbean Cruises Ltd.. The company started operations in 2009 and is marketed in German clienteles, in addition to Hapag-Lloyd Kreuzfahrten. The concept is for German-speaking customers who opt for premium cruise experience. Onboard products are custom-tailored for German tastes and encompass food, entertainment and amenities. German is the main language used onboard their ships. TUI and STX Finland announced a contract on 27 September 2011 to build a 97,000-GT vessel, which will be delivered in 2014. The vessel will be approximately 295 metres (968 ft) long and approximately 36 metres (118 ft) wide. The ship will have 1,250 staterooms, most of which will have balconies, with a capacity of 2,500 passengers and a crew of 1,000. The ship will include several restaurants, a theater, a spa and a nightclub. The contract included an option to build a second ship, dependened on the approval of TUI Cruises shareholders