Thomson Holidays also operates its own cruise line, Thomson Cruises, that offers low-price cruises around Europe with ships from Louis Cruise Lines and Holland America Line. The company had initially entered the cruise market in 1973, but due to rising fuel costs the venture was terminated in 1976. In 1995, Thomson restarted their cruise line after their competitor Airtours had made a successful entry in the cruise business under their Sun Cruises brand. Thomson Cruises holds approximately a 1% market share of the worldwide cruise industry. MS Island Escape will be added to the Thomson fleet in April 2009, as a result of parent company TUI's acquisition of Royal Caribbean Cruises Ltd.'s share in Island Cruises that took place in 2008.