Island Cruises was the brand name of a cruise line operated by Sunshine Cruises Limited, founded as a joint venture between Royal Caribbean Cruises Ltd. and TUI. First Choice was later acquired by TUI Travel PLC. In 2008 Royal Caribbean sold its stake in the company to TUI, and the cruise line's only fully owned ship, the Island Escape, will be transferred to TUI's Thomson Cruises brand. The company operates in Europe, the Caribbean, and South America, aiming its products primarily at markets in the United Kingdom, Brazil and Argentina. In Europe and the Caribbean, Island Cruises targets the British family market, offering casual "totally relaxed" cruising. In South America, the company targets a younger audience.