Link tracking produces a unique, track-able link in place of almost any URL you have included in your own email . In the event the receiver clicks on the monitored URL, our waiter gets inputs together using the IP address and then notify one of this URL , for example who clicked the link, which email it absolutely was when it clicked and what apparatus it was clicked . You can subsequently use this to enhance your follow up ups based on engagement. https://medium.com/@katherinediamond904/learn-the-benefits-of-link-tracking-software-2cfa45ad544f