Located halfway between San Francisco and Los Angeles, San Luis Obispo County is the heart of California's Central Coast where You can spend your day exploring miles of white, sandy beaches, browsing through unique stores and museums, wine tasting or hiking or bicycling in and around the rolling hills – the choices are endless.

"It should come as no surprise that the initials for San Luis Obispo County translate to SLO. Slow is how visitors will want to approach the Central Coast, allowing enough time to savor the arresting landscape, meander through small towns and sample the bounty of the land, including an ever-increasing number of wineries and hands-on family farms."