"It should come as no surprise that the initials for San Luis Obispo County translate to SLO. Slow is how visitors will want to approach the Central Coast, allowing enough time to savor the arresting landscape, meander through small towns and sample the bounty of the land, including an ever-increasing number of wineries and hands-on family farms."

From emerald green vineyards to turquoise blue ocean and amber fields, to ruby red grapes, in SLO County you can find a unique mix of food, wine, recreation, art and culture – not to mention the venerable Hearst Castle – all set amidst warm, friendly and laidback surroundings.

Located halfway between San Francisco and Los Angeles, San Luis Obispo County is the heart of California's Central Coast where You can spend your day exploring miles of white, sandy beaches, browsing through unique stores and museums, wine tasting or hiking or bicycling in and around the rolling hills – the choices are endless.