A significant aspect of SEO is your linking, especially when you are internally linking to your other existing pages and posts and building backlinks.
But often, many developers or writers only use generic anchor texts that rarely compel readers to click the links. This situation is especially problematic for links that are supposed to finally funnel users to conversion.
If you want your readers to effectively click on your post or page links, they have to anchor on a text that is descriptive.
In this section of the KAMG SEO content hub, we will teach you the simple art of creating descriptive anchor texts for your links.

Read more here: https://kasandz.com/how-to-write-descriptive-link-texts/