Phillippa's is a chain store of (at last count) 6 branches. Their schtick is old fashioned bread, created using slow fermentation techniques.
Mmmmm, breeeeeaaaddd...
Alas I didn't have a chance to sample their wares; we were on a walking tour at the time and were en route to a chocolate place. And, well, priorities and all that.
However I shall make a note to visit them when I'm next in town.
The echoing of the name on the wall and the window was by design. (Hence the shot not being straight on to the window.) The appearance of the staff member being framed by them was a 50/50 mixture of planning and luck.