A contextual link is the clickable text (typically the keywords) within your webpage's written content. Contextual linking has been demonstrated to be a highly strong SEO linking strategy for your website when done properly by 42networks. Not only that, but contextual linking establishes your authority and popularity with both people and search engines.

Contextual linking can be used for both internal and external resources, such as linking internal webpages and/or referring to other websites. Both have their own repercussions.

Contextual Linking's Advantages
It's important to properly describe benefits for both people and search engines when writing material for both.

How Does Contextual Linking Aid SEO?
Contextual links are links that go beyond the content of your webpage, and that content is what determines a webpage's distinctiveness. As a result, providing connections from that part transfers the most page power to the connected pages.
They aid search engines in the development of relevance factors for both linking and connected pages.
All of the information cannot be contained on a single webpage. Furthermore, this is a wonderful way to break down large amounts of data into manageable portions. To optimize these chunks, they can now be linked internally with prime keywords.
Linking to authoritative and well-known external resources, such as Wikipedia (citation), increases the trustworthiness of your content for search engines, as it indicates that the written information is not garbage, but rather is studied and similar to the linked webpage.

Bounce rates are reduced when contextual links are used. Because the visitor is reading the material, it is relatively straightforward for them to browse your website using links in the text. Other navigational methods, such as menu, footer, and sidebar links, may not be worth the user's time.
Google values a better reading experience for its users. As a result, the SERPs will rank you higher.
Users' Contextual Linking (improve the user experience)
Contextual link building has an impact on your credibility. When you link to other sites/webpages, you're admitting that you don't know everything and that you care enough to point your user in the proper direction.
Users are more likely to explore linked pages if links are placed in the right places in the text.
Because all of the material cannot be contained in a single article on a single webpage, contextual links are used to connect fragments of a single topic that are dispersed throughout the website. Your audience may share your content on social media if your linkage is optimized.
In-content links allow you to provide your reader with more useful information, which should always be your top concern.
More people will visit your website as a result of your increased visibility.
Increased traffic will lead to an increase in sales.
Best Practices in Contextual Linking

Contextual linking is undeniably one of the most significant SEO methods in your internal linking structure, but if you want to get the most out of it, make sure it's correctly optimized. Here are some excellent practices to consider while constructing a fruit-bearing connecting structure:

Anchor Texts with Prime Keywords by 42networks

The majority of your anchor text should be keywords. This assists search engines in determining the relevance of the linked page, allowing the page to be placed higher the next time a relevant query is entered.

Long Tail Keywords – Use Descriptive Phrases
Don't pack keywords into your contextual links. It's a tactic that search engines frown upon. Instead, employ descriptive phrases, particularly long tail phrases that naturally contain your keywords worked by 42networks.

Natural is the best option.
It's important that your contextual links don't appear forced into the content. Keep them as natural as possible.

Provide a link to a reputable source.
Only link to websites that are experts in your field. This improves your reputation with both users and search engines.

Link to pages that are relevant to the reader and provide value.
For the benefit of visitors and link juice, do not add content linking on your webpage. This will result in more harm than good.


From the information shown above, it is evident that contextual connections are useful to both users and search engines. Make them a part of your linking strategy if you aren't already,try contextual link building 42networks. You'll adore it!