Everyone talks about social media nowadays as a part of their company's marketing strategy. But there are so many companies still not carrying it out in the right way. Some companies believe social media marketing is only for business that are marketing product or services online with their customers through Internet. Least they know that actually social media isn't just limited to internet sites but also can be applied to offline businesses.
Social media marketing can be a very powerful marketing medium for a company's growth and success. But it can also be a tragedy if you do not know why you're doing it and how to take action correctly. This article will outlined social media blueprint that any businesses or companies can use to have successful social media marketing plan.
Step 1 1: Do pre-planning
Pre-planning is essentially implies that you need to brainstorm and plan your business's goals before you blindly enter social media marketing platform and being called a spammer. You must know what goals you are trying to achieve for the business by using social media marketing.
There are 3 main purposes that you could use social media marketing for. First, would be to generate and increase financial revenue for the business. Financial purposes can be with regards to revenue, expenses and leads.
There are various big companies that were able to increase their revenue by leveraging the power of social media. These big companies are such as McDonald, Starbucks, and Apple. Some companies have the ability to generate more leads for his or her companies from their internet marketing campaign. It is because when you bring presence of your company into the internet, more people know about your product and services.
Second gets more customers for your existing product or services and create a community based on that. Third would be to brand awareness for your new product or services. Developing a brand awareness using social media marketing is faster by referral marketing.
Step 3 3: Pay attention to the Conversation
Define the method that you are likely to listen what the crowds are saying. Traditional marketing doesn't work anymore. If you need to be successful, you will need to listen to what folks are saying about your industry, your brand and your company. There are few design mechanism you can choose to follow to learn what people want in and what they are searching for. These design mechanisms are such as industry trends, keywords or keyphrases, big influencers in your industry as well as your competitors.
You can look at do you know the current trends in your industry to comprehend better the needs of your target audience and make use of the current and hot trends which are increasing over time. Look for what folks are searching in the internet search engine and collect list of keywords that they are using. Follow big influencers in your industry and learn their strategy. See and listen what your competition are doing and what could possibly be their strength and weaknesses.
Step 4 4: Get the tools that you'll require
Pick your monitoring tools to measure and listen to the crowd. These tools are such as developing a corporate blog, social media sites and content sharing. There are many companies set up corporate blogs to obtain their ideas out to their customers. Example is Johnson&Johnson Company. Basically, you could train your employers to write content for the corporate blogs or outsource them to the nice writers. As a longterm strategy training your employees is way better as they understand the inner operations of the business.
Create a business fan page at Facebook and begin engaging with your fans by posting the right information to your wall to generate customer's loyalty. Ask your fans to follow you on Twitter and LinkedIn. Content sharing is powerful to build up market leadership in your industry. You should post videos to your company's YouTube channels, upload photos to Flickr and so much more.
Step 5: Measure your Marketing Goals
Measurement is important to learn how successful your online marketing strategy is. Most companies usually do not measure their technique to assess their strength and weaknesses. These measurement could include things such as how many leads your organization was able to generate online, just how much upsurge in your company's revenue, how your organization was able to increase your brand's awareness and so forth.
