The Digital News Initiative (DNI) is a European organisation established by Google to "promote high-quality digital journalism through innovation and technology". It includes an "Innovation Lab" worth 150 million Euros, which this year issued grants to 4ior independent projects at newspapers across Europe. In total, the DNI has funded more than one hundred and forty projects, bringing new life to some of the industry's longstanding but smaller competitors. This article provides an overview of the digital news initiative and how it can help the media industry.

agency to the success of the digital news initiative has been its commitment to diversity and cultural pluralism. Although there is no equivalent body in Europe to the DNI, its focus on individual countries and their cultures, and the resources made available to them have encouraged innovative applications from Europe and beyond. In fact, the DNI has set up a new platform, the European Journal of Offshore Research for Journalists, to increase diversity in the industry. By funding projects that challenge established views and institutions, and providing training and development opportunities, the initiative is supporting developments across the board, from reporting to investigative journalism.

There are several key elements to the way in which the digital news initiative operates. For starters, it has a significant budget allocation. At the end of each year, it devises a budget proposal in order to cover its costs and deliverables. The key to this is ensuring that it covers its costs and delivers on its promise to implement an innovative strategy covering all aspects of the industry. This goes beyond covering costs and delivering results, to engaging with publishers and other stakeholders. It makes sure that the key stakeholders are included in the process of innovation.

From the DNI's perspective, diversity in the field of digital news is very important. Publishers want access to as much global content as possible and need to be treated as equal when considering editorial priorities. Inclusion of non-native writers in the pool of freelance writers is another priority. The European Journal of Offshore Research in Journalism welcomes submissions from anywhere in the world and seeks to feature global talent wherever possible.

The second key element to the Digital News Initiative's strategy for innovation is the formation of a cutting-edge working group. This group represents the various stakeholder interests that have been involved in innovation. They meet every six months to discuss issues of importance to the industry, such as topics of discussion around timely production, innovation and collaboration, as well as trends in the industry. They also develop strategic plans to achieve specific short and long-term objectives. The working group meets with senior editors and contribute their own ideas and opinions, drawing from the wider perspective of the industry.

A key feature of the ERI's work is the establishment of a hub for European journalism. At the center of this hub is the European Journal of Offshore Research in Journalism, which is due to launch in spring 2021. The European Journal of Offshore Research in Journalism has been designed to serve as a platform for research and development in the journalism industry. Its mission is to "provide a platform for European debate on critical issues in the industry". It intends to be a European leader in the field of offshore journalism. The working group has been able to strengthen its ties with several national news media houses and broaden its coverage to include topics not previously covered by such media outlets.

In parallel to the growth of the European Journal of Offshore Research in Journalism, the Digital News Initiative has launched a sister website, the Digital News Europe. It aims to provide more resources for the publishers, while also boosting digital subscription growth in the region. The European Journal of Offshore Research in Journalism is striving to reach out to a broader base of publishers, while increasing its visibility internationally. agency of Offshore Research in Journalism is being provided through a tie up with the European Journal of Statistics. Through this initiative, publishers from around the globe can access an easily accessible data base of over 300 million records covering different industries and economies. This database includes both general information on European companies and country-wise information on businesses in Europe.

The European Journal of Offshore Research in Journalism and the Digital News Initiative aim at promoting closer cooperation among European countries through open innovation and new technologies. They also aim at ensuring better dissemination of information by introducing online-only publications and journals. For the period leading up to the first year of operation, the European Journal of Offshore Research in Journalism had decided to accept paid advertisements on its web site. While all articles are written for free, commercial advertising forms will be used on the journal's web site and its companion publications.