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If you read back through older information about search engine optimisation (SEO), such as information from 4-5 in years past, you will likely observe that keyword density played a vital role in what sort of page ranked online. In case you are not familiar with the term, "keyword density" means the ratio of your respective target keywords towards the remaining portion of the words on a webpage. For example, a keyword density of 5% meant that 5% of all words on a given page were your target keywords for your page.

Webmasters and SEO's (myself included) would spend quite a lot of time analyzing pages looking to determine the perfect keyword density that might send our pages towards the top of the search engines like yahoo. Each engine had their "sweet spot" if this stumbled on keyword density. If you can find that sweet spot, you were golden.



Unfortunately, days past have ended. So much of your pages ranking today depends on FAR more than keyword density. Factors including building backlinks, link reputation, LSI (latent semantic indexing), supporting phrases, etc. all player a task a single way or another also to one extent or another inside the ranking of your page. There are so many other components in play that it is not unusual for pages to position very high for the term that isn't even about the page due to the right combination of additional circumstances.

So, does this mean keyword density is dead? Well, somewhat yes. this content is important in how a page ranks, it's just that it's nowhere close to as important an element because it was 4-5 in the past. In other words, if all the everything is equal, the page that has the keyword about it, will outrank a webpage which doesn't, but simply because a page has a high keyword density doesn't imply it is going to rank well within the engines.

When designing pages with seo at heart today, I generally shoot to get a keyword density anywhere from 3-15%. The density will generally depend for the amount of text with a page. I don't' sweat it. I want the page to see naturally. I also try and include other "supporting" phrases within the page such as synonyms and other words or phrases you would expect to discover on the page using the keyword I am targeting. This is becoming more and more important, but I'll cover that more in another article.

See you at the very top!




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