A digital marketing agency is an advertising and marketing company specialized in the promotion of digital media. They are made up of experts from different fields who bring each other together in order to find solutions for clients. As one can see, there are many digital agencies in Chicago. Thrive, a leading B2B marketplace research and studies firm, named Clutch as a 2021 best agency in Chicago.

Clutch was founded by Jon Claypool. He worked with agencies like Ketchum and Weber Shandwick prior to founding his own agency in 2021. After that, he realized that traditional agencies weren't as innovative in their approach as digital companies. In addition, traditional agencies often failed to provide the full scope of services needed by the clients. He came up with a set of eight digital strategies that clients should look into. These ideas were designed to help companies promote themselves in a new way, while also developing new and innovative marketing campaigns.

In the initial years, the agency provided digital marketing services to only larger companies. In order to keep up with the dynamic demands of the market, Claypool started to develop case studies on a regular basis. He realized that clients needed detailed information about specific businesses, so he began compiling these case studies on his own. With the help of his team, he was able to create a database of clientele, including the demographics, economic structure, interests, and buying habits. With this information, Clutch developed digital campaigns that were not only innovative, but also targeted the right consumer base.

In addition to Chicago area businesses, the digital agency also handles campaigns for nationwide clients. One of the campaigns developed by Clutch is called the "Google Goggles" campaign. This campaign helps businesses gain more visibility in Google's search results. The campaign uses voice search technology, which allows businesses to be identified in the results based on voice commands. Another client of Clutch's is the world's largest department store chain, Sears. The company's focus is on long-term optimization, which means that they do not want to see their website in a lower position in search results over time.

Clutch believes that it is important to not only develop campaigns that are effective and attract the right consumers, but that the campaign needs to be executed creatively. In many cases, digital marketing agencies already have a good idea of what the end goal for their client is. For instance, if an agency is creating a campaign around the concept of recycling, the creative may center around this idea rather than one that may center around green products. The agency may want to take the time to explore all of the options that it has before developing the campaign in-house.

The goal of a digital marketing agency is to help businesses achieve online success through the total promotion of their websites. Whether they are trying to attract new customers or retain existing customers, this type of agency will work to make sure that a business looks appealing online. The agency may focus on web design, developing a site that has the potential to attract the best results from search engines as well as other types of websites. When the design is completed, the agency may go on to explore other options such as implementing video advertisements or finding more ways to drive traffic to the business's website.

The goal of a digital marketing agency in chicago is to see a website get noticed by individuals who are interested in what it has to offer. The website may not be ranked very highly in search engines or even recognized by them, but if it makes itself known it can provide a great boost to the business. The marketing agencies in chicago are experienced at helping businesses find the right keywords and phrases in order to attract the most interest from potential customers.

One of the final steps in the process is asking every customer if there is anything that they would like to have improved upon, changed or added. If they say yes, the agency can take that into consideration and make changes to the website to better meet the needs of their potential clientele. Sometimes, it just takes asking and listening. Some digital marketing companies may not take this step very seriously, but the ones that do understand that customers want to be heard and that every person calling in wants to be given a chance to ask any question they might have before they are automatically put on hold.