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An effective marketing budget plan is never an easy job. Depending on the stage of your startup, you will have different priorities and needs. What is critical to you today may not be essential tomorrow. What is important to a new business today may not be crucial a few months down the road. Are you pre-products, pre-launch, pre-Series A, or funded (series B, C, D)? Why all the questions?

In order for any business to grow, it needs customers, and only potential customers can provide a substantial amount of potential sales. Therefore, you will need to have a clear plan of action to gain those customers and grow your business. As a startup marketing agency, you will work with those businesses that are either looking to become pre-products, pre-launch, or funded in some form. How do you proceed? Follow the three tips below.

As a startup marketing agency in-house, you have the ability to hire and retain talented and skilled marketers. But you also have internal marketers who can do the job just as well if not better. If one of these professionals leaves the company, he or she will often seek out another position within the agency. Hiring both internally and externally brings a wealth of knowledge, experience, and skills to the table.

The most important resource at your startup marketing agency in-house is your social media team. These experts understand how to use the most up-to-date tools to help businesses develop a powerful presence on the social networks. By keeping the latest tools and trends in technology, they can advise you how to keep your brand fresh and presentable. For example, with so many new photo sharing sites popping up daily, many business owners may be struggling to gain traction.

When it comes to hiring marketing experts for your agency, think about what your goals are. Some startup marketing agencies specialize in branding, while others focus more on B2B strategy. Some agencies offer focus groups, while others do consumer research. While every business has its own unique set of needs, hiring a marketing guru with experience and expertise can help your company stay on top of new trends and developments. Your social media team can help you make strategic decisions to increase your company's visibility and profile online, but if you're not sure how to get your brand out there, the experts at the agency can help.

Another important part of the marketing agency process is learning more about inbound marketing strategies. Today's businesses are much more mobile than ever before, which means that getting customers in the door is critical. But for startups that lack the resources to compete with national companies, inbound strategies can also include local marketing. If you have a service or a product that can benefit a local community, this strategy can help you tap into that community and create a solid customer base.

If you're ready to hire an inbound strategy expert, it's important to know what to look for when evaluating agencies. As mentioned, there are many inbound marketing firms, so it's important to find one with experience and a proven track record. Look for a senior staff member with real expertise, as well as someone with branding knowledge and proficiency. The agency should be willing to provide references for potential senior members. Additionally, ask about the agency's social media team, and whether it works to coordinate with other key players within the startup.

When working with an inbound agency, it's important for startups to work together early on. The firm should provide regular input, and the two teams should consult together. A successful relationship between a startup marketing agency and startups' inbound-strategy team can be mutually beneficial and can lead to long-term sales success.




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