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Phil Douglis | all galleries >> Galleries >> Gallery Twenty Eight: Using symbols and metaphors to express meaning > Sumptuous shopping, Rodeo Drive, Beverly Hills, California, 2012
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16-AUG-2012

Sumptuous shopping, Rodeo Drive, Beverly Hills, California, 2012

I made this image from the street, shooting into an elegant shop through its doorway. (I notice that I inadvertently have inserted myself into this store – as I made the picture, I am reflected in the glass of the only showcase visible here.) The other person in this image is an employee, silhouetted against a glowing entrance from an adjoining interior hallway. The silhouetted man works behind a glittering desk, flanked by a pair of golden lions and adjacent palms. The sweeping hardwood floor leads the eye to a soaring twin staircase, centered on a mobile festooned with white butterflies. The store does not show off its products, indicating that its upscale customers must already be well aware of the rare and important items awaiting them here. The sumptuous shop is arranged like a stage-set. In this image, I emphasize the vast empty spaces, devoted entirely to creating an atmosphere of elegance, designed to express the importance of any transaction here. The Asian lion statues are metaphors for tradition, wealth and power. The silhouetted man (along with the street photographer reflected in the showcase) offer incongruous human touches, contrasting to the symbolic display of impressive symbols in this image.

Panasonic Lumix DMC-GH2
1/250s f/5.6 at 45.0mm iso160 full exif

other sizes: small medium large original auto
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Phil Douglis20-Sep-2012 00:36
Thanks, Carol. I am sure that this kind of store is meant for the few, not the many. In fact, most of the visitors to Rodeo Drive seem to be window shopping rather than buying things. My camera acts as one of those window shoppers. It can't speak, and it carries no credit cards.
Carol E Sandgren19-Sep-2012 22:54
Gives even more meaning to the term "window shopping"! I myself would never have the nerve to enter such an elegant shop. I like how you place yourself, seemingly in there though. Places like this seem rather untouchable to me. I'm happy that you got this shot.
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