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FUJIFILM DEBUTS NEW J-SERIES DIGITAL CAMERA LINE AT PMA 2008
New FinePix J10 and J50 Combine Style and Compact Form Factor
With Powerful Feature Sets Priced Under $200
Valhalla, NY, January 24, 2008 – FUJIFILM U.S.A., Inc. today announced the debut of a brand new J-Series of digital cameras with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn't compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.
Housed in a compact chassis just 19mm thick, the FinePix J10 incorporates an 8.2-MegaPixel CCD sensor, a 2.5" LCD and a 3x Fujinon optical zoom lens that captures large groups or distant subjects with ease thanks to a 38mm-113mm equivalent. The FinePix J50 takes things one step further with an 8.2-MegaPixel CCD sensor, a high resolution 2.7", 230K pixel LCD and a Fujinon 5x optical zoom that provides a 37mm-185mm equivalent – this time housed in a chassis only 23mm thick.
The FinePix J10 is available in Matte Black and Brushed Silver; the FinePix J50 is available in Brushed Silver. Both models use Fujifilm's Picture Stabilization Technology to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.
"We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set," said David Troy, senior product manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "The new J-Series combines these advantages in a highly portable form factor making it easier than ever to ensure that you never miss a shot."
Fujifilm's new J-series models also offer the following attractive features:
- Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. Both models have 15 scene modes.
- Movie Mode: J10 captures VGA and QVGA quality movie clips and J50 captures QVGA quality, both at 30 frames per second with sound. Great for when you don't have your video camera on hand.
- xD / SD / SD-HC Compatible slot: The FinePix J10 and J50feature an "xD/SD Compatible slot" which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.
- Battery Life: Long-life rechargeable Li-ion battery for extended shot life.
The FinePix J10 and FinePix J50 will debut in March 2008 with retail prices of $149.95 and $179.95, respectively.
For additional information or hi-res images, go to www.fujifilmusa.com/pma.
About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .
About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.
For more information, please contact:
Diane Rainey
FUJIFILM
914-789-8657
Drainey@fujifilm.com
Michael Steavenson
Text 100 Public Relations
212-871-4080
MichaelS@text100.com
Fujiilm PMA 2008 Booth E100
www.fujifilmusa.com/pma
1ISO levels of ISO12800 6400 are available at 3MP, or lower, resolution; and ISO levels of 3200 are attainable at full resolution.
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All product and company names herein may be trademarks of their registered owners.
FinePix J10 Digital Camera – Specifications*
| Number of Effective Pixels | 8.2 million pixels |
|
CCD Sensor |
1/ 2.5-inch CCD |
|
Storage Media |
Internal memory (approx. 8MB) / |
|
File Format |
Still image : JPEG (Exif Ver 2.2 ) |
|
Number of Recorded Pixels |
Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels |
|
Lens |
Fujinon 3x Optical zoom lens , F2.8 (Wide) - F5.6 (Telephoto) |
|
Lens Focal Length |
f=6.2mm - 18.6mm, Equivalent to 38 - 113mm on a 35mm camera |
|
Digital Zoom |
Approx. 5.1x |
|
Aperture |
F2.8 - F5.2 (Wide) / F5.6 / F10.4 (Telephoto) |
|
Focusing Distance
|
Normal : |
|
| Macro: Wide angle: Approx. 15cm / 6.0 in. to infinity Telephoto: Approx. 40cm / 1.3 ft to infinity |
||
Sensitivity |
|
|
Exposure Control |
TTL 256-zones metering |
|
| Exposure Modes | Programmed AE | |
Shooting Modes |
Auto, Baby, Picture Stabilization, Red-eye Reduction, Digital ZOOM, Portrait, Movie, Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual |
|
Shutter Speed |
8 sec. to 1/200 sec. (depends on exposure) |
|
Continuous Shooting |
|
|
| Focus | Auto focus (Center) | |
White Balance |
Automatic scene recognition |
|
Self-timer |
Approx. 10 sec./ 2 sec. delay |
|
Flash |
Auto flash |
|
Flash modes: |
||
LCD Monitor |
2.5-inch , approx. 153,000 dots, Amorphous silicon TFT color LCD monitor, approx. 96% coverage |
|
| Movie Recording | 640 x 480, 320 x 240 pixels, (30 frames/sec.) with monaural sound *Zoom function cannot be used during movie recording |
|
| Photography Functions | Best framing, Frame No. memory | |
Playback Functions |
Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate |
|
Video Out |
NTSC / PAL selectable |
|
| Digital Input/ Output | USB 2.0 High-speed | |
Power Supply |
Rechargeable NP-45 Li-ion battery (included) |
|
Dimensions |
91(W)× 55(H)× 22 (slimmest position: 19) (D) mm. / 3.8(W)× 2.2(H)× 0.86 (slimmest position: 0.74) (D) in. |
|
Weight |
Approx. 126.5g. / 4.4 oz. (excluding accessories, batteries and memory card) |
|
| Accessories Included | Li-ion battery NP-45, Battery charger BC-45A, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual |
|
Optional Accessories |
xD-Picture Card™: M 512MB, M 1GB, M 2GB |
* Specifications subject to change without notice.
FinePix J50 Digital Camera – Specifications*
| Number of Effective Pixels | 8.2 million pixels |
|
CCD Sensor |
1/ 2.5-inch CCD |
|
Storage Media |
Internal memory (approx. 12MB) / |
|
File Format |
Still image : JPEG (Exif Ver 2.2 ) |
|
Number of Recorded Pixels |
Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels |
|
Lens |
Fujinon 5x Optical zoom lens |
|
Lens Focal Length |
f=6.2mm - 31mm, Equivalent to 37 - 185mm on a 35mm camera |
|
Digital Zoom |
Approx. 6.9x |
|
Aperture |
F3.2 - F5.2 (Wide) / F4.8 - F8 (Telephoto) |
|
Focusing Distance
|
Normal : |
|
| Macro: Wide angle: Approx. 5cm / 2.0 in. to 80cm / 2.6 ft Telephoto: Approx. 50cm / 1.6 ft to 80cm / 2.6 ft |
||
Sensitivity |
|
|
Exposure Control |
TTL 64-zones metering |
|
| Exposure Modes | Programmed AE | |
Shooting Modes |
Mode dial: Auto, Baby, Picture Stabilization, Red-eye Reduction, Digital ZOOM, Portrait, SP (Scene Position) Movie |
|
Shutter Speed |
4 sec. to 1/1500 sec. (depends on exposure) |
|
Continuous Shooting |
|
|
| Focus | Auto focus (Center) | |
White Balance |
Automatic scene recognition |
|
Self-timer |
Approx. 10 sec./ 2 sec. delay |
|
Flash |
Auto flash |
|
Flash modes: |
||
LCD Monitor |
2.7-inch , approx. 230,000 dots, Amorphous silicon TFT color LCD monitor, approx. 100% coverage |
|
| Movie Recording | 320 x 240 pixels, 30 frames/sec. with monaural sound *Zoom function cannot be used during movie recording |
|
| Photography Functions | Best framing, Frame No. memory | |
Playback Functions |
Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate |
|
Video Out |
NTSC / PAL selectable |
|
| Digital Input/ Output | USB | |
Power Supply |
Rechargeable NP-40ND Li-ion battery (included) |
|
Dimensions |
95.6(W)× 55.4(H)× 23.0 (D) mm. / 3.8(W)× 2.2(H)× 0.9 (D) in. (excluding accessories and attachments) |
|
Weight |
Approx. 141g / 4.9 oz (excluding accessories, batteries and memory card) |
|
| Accessories Included | Li-ion battery NP-40N, Battery charger BC-40ND, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual | |
Optional Accessories |
xD-Picture Card™: M 512MB, M 1GB, M 2GB |