FUJIFILM UNVEILS WORLD'S SMALLEST* 12X OPTICAL ZOOM DIGITAL CAMERA

SLR-Style FinePix S1000fd Extends Range and Feature Set With Longer Zoom,
Larger LCD and New Panorama Shooting Mode

Valhalla, NY, January 24, 2008– FUJIFILM U.S.A. Inc. today announced the successor to the wildly popular SLR-styled FinePix S700 with the introduction of the world's smallest digital camera with a 12x optical zoom, the FinePix S1000fd.

Perfect for advanced amateur photographers who want an affordable, step-up digital camera, the 10-MegaPixel FinePix S1000fd builds on the legacy of the FinePix S700 with the addition of a Fujinon 12x optical zoom (33mm-396mm equivalent) for greater range and flexibility, Fujifilm's proprietary Face Detection Technology with Automatic Red Eye Removal, and a brand new Panoramic Shooting mode.

Face Detection with Automatic Red Eye Removal

Face Detection operates by identifying and prioritizing up to 6 faces in a framed scene, and then adjusting the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After a shot is captured each detected face is instantly checked for red eye; if it is found, it is corrected automatically, saving the time-consuming process of fixing it later.

Panorama Shooting Mode

For catching beautiful scenery or very large groups, the new Panorama Shooting mode makes it easy to create impressive panoramic photos. This mode captures and combines a maximum of three consecutive shots at 3 MegaPixel resolution each, which are saved to the memory card as a panoramic picture.

Rounding out the FinePix S1000fd's powerful feature set is a large 2.7" high-resolution (230k pixel) LCD plus electronic viewfinder (EVF) and ISO levels of up to ISO 1600 at full resolution and ISO 3200 at 3 MegaPixel resolution.

Fujifilm's new FinePix S1000fd also offers the following useful features:

- Picture Stabilization mode: A selectable mode, Picture Stabilization uses the heightened sensitivity of the FinePix S1000fd and high-speed shutter settings to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.

- Full Manual Photographic Control: Photo enthusiasts and advanced photographers have total control with manual adjustment options for various camera settings including resolution, ISO, aperture, shutter speed and more.

- High Speed Shooting: Capture the action with the High Speed Shooting mode: 7.5 fps @ 2MP for 15 shots; 3.3 fps @ 5MP for 6 shots; and 1.4 fps @ 10MP for 3 shots.

- Movie Recording: VGA quality at 30 frames per second with sound.

- 14 Pre-programmed Scene Modes: The FinePix S1000fd features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text.

- xD / SD / SD-HC Compatible slot: The FinePix S1000fd features an "xD/SD Compatible slot" which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

- Operates on 4xAA Batteries: The ultimate in convenience and accessibility, using AA batteries means in a pinch, more batteries are just moments away.

"With the FinePix S1000fd, Fujifilm is offering advanced amateur photographers an affordable, step-up digital camera," said David Troy, senior product manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "Fitted with a Fujinon 12x optical zoom for greater range and flexibility and a new Panoramic Shooting mode for capturing beautiful scenic shots with ease, the FinePix S1000fd is packed full of high-end features and priced at a level consumers can afford."

The FinePix S1000fd will debut in April 2008 at a retail price of $249.95.

About FUJIFILM U.S.A., Inc.

FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .

About FUJIFILM

Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
Drainey@fujifilm.com

Michael Steavenson
Text 100 Public Relations
212-871-4080
MichaelS@text100.com

Fujiilm PMA 2008 Booth E100
www.fujifilmusa.com/pma

*smallest 10 MegaPixel – 12X optical zoom as of January, 2008

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All product and company names herein may be trademarks of their registered owners.

FinePix S1000fd Digital Camera – Specifications*

Number of Effective Pixels	10.0 million pixels
CCD	1/2.33-inch CCD
Storage Media	Internal memory (approx. 24MB) / xD-Picture Card™ (16MB - 2 GB) SD memory card / SDHC memory card
File Format	Still image : JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG) Audio: WAVE format, Monaural sound (Design rule for Camera File system compliant / DPOF-compatible)
Number of Recorded Pixels	Still image: 3,648 x 2,736 / 3,648 x 2,432 (3:2 format) / 2,592 x 1,944 / 2,048 x 1,536 / 1,600 x 1,200 / 640x480 pixels Movie: 640 x 480 pixels, 320 x 240 pixels (30 frames/sec.) with monaural sound
Lens	Fujinon 12x Optical zoom lens , F2.8 (Wide) - F5.0 (Telephoto)
Lens Focal Length	f=5.9mm - 70.8mm, Equivalent to 33 - 396mm on a 35mm camera
Digital Zoom	Approx 5.7x (max.)
Aperture	F2.8 - F5.6 (Wide) / F5.0 - F8.0 (Telephoto), max. 5 steps in 1/3 EV increment
Focusing Distance	Normal : Wide angle :Approx. 40cm / 1.3 ft to infinity Telephoto :Approx. 1.5m / 4.9 ft to infinity
	Macro: Wide angle: Approx. 5cm / 2.0 in. to 3m / 9.8 ft. Telephoto: Approx. 80cm / 2.6 ft to 3m / 9.8 ft.
	Super Macro: Approx. 2cm / 0.8 in. to 1m / 3.3 ft.
Sensitivity	Auto / Auto (800) / Auto (400) / Equivalent to ISO 64 / 100 / 200 / 400 / 800 / 1600 / 3200 (Standard Output Sensitivity) *ISO 3200: 3M pixels (Number of recorded pixels)
Exposure Control	TTL 256-zones metering
Exposure Modes	Programmed AE, Apeture Priority AE, Shutter Priority AE, Manual
Shooting Modes	Mode dial: Auto, Natural Light, SP1, SP2, P, S, A, M, Panorama, Movie SP1 / SP2: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text, PS (Picture Stabilization)
Shutter Speed	AUTO mode : 1/4 sec. to 1/2000 sec. All other modes : 8 sec. To 1/2000 sec. (depends on Shooting mode)
Continuous Shooting	Top-3: (max. 1.4 frames/sec) Top-6: High-speed (max. 3.3 frames/sec., 5M pixels) Top-15: Ultra High-speed (max. 7.5 frames/sec., 2M pixels) Final-3: (max. 1.4 frames/sec) Long-period: (max. 1.4 frames/sec.)
Focus	Auto focus (Area, Multi, Center) / Continuous AF
White Balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
Self-timer	Approx. 10 sec./ 2 sec. delay
Flash	Auto flash Effective range : (ISO AUTO) : Normal : Wide: Approx. 0.4m / 1.3 ft. to 8.7m / 28.5ft. Telephoto: Approx. 1.5m / 4.9 ft. to 4.8m / 15.7 ft. Macro: Wide : Approx. 0.3m / 1.0 ft. to 3.0m / 9.8 ft. Telephoto : Approx. 0.8m / 2.6 ft. To 3.0m / 9.8 ft.
	Flash mode: Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Electronic Viewfinder	0.2-inch, approx. 200,000 dots FLCD monitor (R/G/B colors are displayed in a single dot) approx. 94% coverage
LCD Monitor	2.7-inch , approx. 230,000 dots, TFT color LCD monitor, approx. 97% coverage
Movie Recording	640 x 480, 320 x 240 pixels, 30 frames/sec. with monaural sound
Photography Functions	Panorama shooting mode, Face detection (with Red-eye removal), High speed shooting, Best framing, Post shot assist windows, Frame No. memory, Automatic playback, Histograms
Playback Functions	Face detection (with Red-eye removal), Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate, Voice memo, Histograms (Highlight warning)
Video Output	NTSC / PAL selectable
Digital Input / Output	USB 2.0 High-speed
Power Supply	4xAA type alkaline batteries (included), Ni-MH rechargeable batteries (optional) or Lithium batteries (optional), DC Coupler CP-04 with AC power adapter AC-5VX (optional)
Dimensions	102 (W) x 73 (H) x 67.8 (D) mm / 4.0 (W) x 2.9 (H) x 2.7 (D) in. (excluding accessories and attachments)
Weight	Approx. 325g / 11.5 oz. (excluding accessories, batteries and memory card)
Accessories Included	4xAA type alkaline batteries, Shoulder strap, Lens cap, Lens cap cord, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual

* Specifications subject to change without notice.