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Press Release

Have Lens Will Travel: Olympus SP-810UZ™ Boasts The World’S Longest Zoom In A Compact Camera

Amazing 36X Ultra Wide Zoom, 3.0" Wide LCD and New Magic Filters Maximize Performance, Flexibility and Creativity for All of Life’s Adventures

CENTER VALLEY, Pa., July 27, 2011 – Travelers looking for a camera flexible enough to get up close for beautiful macro images of flowers while exploring exotic islands or to capture the magnificence of the Old Faithful geyser from hundreds of feet away without changing lenses, now have the ultimate camera with the introduction of the new SP-810UZ. Featuring a wide 1:2.9-5.7 24-864mm* zoom lens and a 36x optical zoom, this S-series camera is one of the smallest compact cameras currently on the market with a zoom of 36x**, providing further proof that Olympus lets you capture it all.

“The SP-810UZ is the best zoom performance Olympus has ever delivered,” said Jennifer Schmell, product manager Olympus Imaging America Inc. “No compact camera from Olympus has ever offered such impressive wide-angle zoom performance. As the most powerful camera in Olympus’ ultrazoom category, it succeeds the prestigious SP-800UZ.”

Expert Still and HD Movie Performance
From the sidelines of the soccer field to bird-watching on a riverboat, engage AF Tracking technology to lock focus on your fast-moving subjects and keep them in focus, even while they move in and out of the frame. The fast, wide 1:2.9-5.7 24-864mm* zoom lens combined with Dual Image Stabilization, enhanced ISO sensitivity, Shadow Adjustment Technology and TruePic III+ image processor guarantee tack-sharp photos and virtually eliminate blur in high-definition (HD) videos. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

Be Creative and Express More
Ten Magic Filters apply your own creative vision to movies and stills for greater artistic freedom. New Miniature Filter narrows the depth of focus and enhances color and contrast to convert your real-life images to look like a magical toy world. The new Reflection Filter adds a reflection to your subject as though it were standing over a glassy, still lake. In 3D-mode, the SP-810UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television. Another creative highlight is In-Camera Panorama, which helps you capture a super-wide angle photo simply by panning the camera across the scene to combine three shots into one inside the camera.
Easy Operation
By eliminating time-consuming manual settings, the SP-810UZ frees you to concentrate on your subject. Intelligent Auto Mode recognizes the five most common photo scenarios and automatically optimizes settings such as focus and lighting. Don’t forget the family pet! Activate Pet Detection mode to automatically capture your furry friend’s face when it looks at the camera. The SP-810UZ is also compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.

Availability
The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM.

U.S. Pricing / Product Configurations
Olympus SP-810UZ Estimated Street Price: $329.99

Journalists interested in more information, review units and high-resolution images of the Olympus SP-810UZ should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

Digital Cameras
Professional and Interchangeable Lens System Cameras
Related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.

* 35mm camera equivalent. ** As of July 2011.

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	Have Lens Will Travel: Olympus SP-810UZ™ Boasts The World’S Longest Zoom In A Compact Camera

	Amazing 36X Ultra Wide Zoom, 3.0" Wide LCD and New Magic Filters Maximize Performance, Flexibility and Creativity for All of Life’s Adventures CENTER VALLEY, Pa., July 27, 2011 – Travelers looking for a camera flexible enough to get up close for beautiful macro images of flowers while exploring exotic islands or to capture the magnificence of the Old Faithful geyser from hundreds of feet away without changing lenses, now have the ultimate camera with the introduction of the new SP-810UZ. Featuring a wide 1:2.9-5.7 24-864mm* zoom lens and a 36x optical zoom, this S-series camera is one of the smallest compact cameras currently on the market with a zoom of 36x, providing further proof that Olympus lets you capture it all. “The SP-810UZ is the best zoom performance Olympus has ever delivered,” said Jennifer Schmell, product manager Olympus Imaging America Inc. “No compact camera from Olympus has ever offered such impressive wide-angle zoom performance. As the most powerful camera in Olympus’ ultrazoom category, it succeeds the prestigious SP-800UZ.” Expert Still and HD Movie Performance** From the sidelines of the soccer field to bird-watching on a riverboat, engage AF Tracking technology to lock focus on your fast-moving subjects and keep them in focus, even while they move in and out of the frame. The fast, wide 1:2.9-5.7 24-864mm* zoom lens combined with Dual Image Stabilization, enhanced ISO sensitivity, Shadow Adjustment Technology and TruePic III+ image processor guarantee tack-sharp photos and virtually eliminate blur in high-definition (HD) videos. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch. Be Creative and Express More Ten Magic Filters apply your own creative vision to movies and stills for greater artistic freedom. New Miniature Filter narrows the depth of focus and enhances color and contrast to convert your real-life images to look like a magical toy world. The new Reflection Filter adds a reflection to your subject as though it were standing over a glassy, still lake. In 3D-mode, the SP-810UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television. Another creative highlight is In-Camera Panorama, which helps you capture a super-wide angle photo simply by panning the camera across the scene to combine three shots into one inside the camera. Easy Operation By eliminating time-consuming manual settings, the SP-810UZ frees you to concentrate on your subject. Intelligent Auto Mode recognizes the five most common photo scenarios and automatically optimizes settings such as focus and lighting. Don’t forget the family pet! Activate Pet Detection mode to automatically capture your furry friend’s face when it looks at the camera. The SP-810UZ is also compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately. Availability The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM. U.S. Pricing / Product Configurations Olympus SP-810UZ Estimated Street Price: $329.99 Journalists interested in more information, review units and high-resolution images of the Olympus SP-810UZ should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com. ABOUT OLYMPUS IMAGING AMERICA INC. Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets. Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include: Digital Cameras Professional and Interchangeable Lens System Cameras Related Underwater Products and Accessories Digital and Microcassette Recorders Digital Media Binoculars Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com. Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries. 35mm camera equivalent. ** As of July 2011.